Rya To Capitalize On Naming Rights Partner
Capitalize has been appointed to help the Royal Yachting Association (RYA) find a replacement for Skandia as naming rights sponsor of the British Sailing Team.
The BrandFan Agency has previously worked with the RYA, the UK’s national governing body for sailing and windsurfing, on a commercial strategy. The agency also has significant experience in sailing working with rights-holders including the Volvo Ocean Race.
The British Sailing Team enjoyed continued success at both the Olympic and Paralympic Games last summer, reinforcing its status as one of Great Britain’s most high-performing Olympic sports. The focus has already turned to Rio 2016 where the RYA will compete in a number of new classes.
After sponsoring the team in the build-up to London 2012, Skandia opted not to extend its deal as title sponsor of the British team beyond the end of 2012.
Stephen Park, the RYA Olympic manager, said: ‘The start of a new Olympic cycle presents exciting opportunities both for the British Sailing Team and for potential new commercial partners who share our vision and high-performance values.
‘We’re delighted to be working with Capitalize again, who I’ve no doubt will strive to realise our sponsorship potential just as hard as we strive to deliver success on the global sporting stage.’
Richard Moore, chief executive of Capitalize, added: ‘The British Sailing Team is a beacon for sporting excellence and the envy of many elite performance teams across the world.’
‘We’re delighted to be working with the RYA to develop its commercial structure. This is a hot property which we are sure will generate considerable interest in the sponsorship market.’
