SailGP partners with Fever for ticketing
Global sailing league SailGP has announced a new global commercial partnership with live-entertainment discovery platform, Fever.
The multi-season deal will see Fever become SailGP’s official ticketing partner, starting with the 2026 season and running through to 2028.
Through the agreement, Fever will implement its digital-first ticketing technology across SailGP’s global events, aiming to make it easier for fans to discover and attend races. The partnership is designed to create a more seamless and personalised fan journey, from event discovery through to the event day itself.
Andrew Thompson, Managing Director, SailGP, said, “We’re delighted to welcome Fever to the SailGP family as our Official Ticketing Partner. Their innovative approach to digital ticketing and audience engagement aligns perfectly with our vision for transforming the live sports experience. As SailGP continues to grow its global fanbase, this partnership will help ensure our events are more accessible, discoverable, and enjoyable for fans around the world.”
Mariano Otero, SVP Business Development, Fever, said, “We are proud to be partnering with SailGP, one of the most dynamic and forward-thinking sports leagues in the world. Fever’s mission is to inspire people through real-world experiences, and SailGP offers one of the most thrilling and engaging live experiences anywhere. Together, we’re aiming to make SailGP events more discoverable and more accessible to fans in every market.”
