SailGP Announces Beyond Meat Partnership

SailGP has announced a new partnership with vegan meat brand Beyond Meat.

The brand will become the series’ Official Plant-Based Meat Partner for the British Sail Grand Prix event, which takes place in Plymouth on 17th and 18th July.

The brand will bring its products to athletes, fans, and guests at the event, and will aim to ‘show how consumers can Eat What They Love’, without having to ‘compromise on taste or the environment’.

The partnership aligns with SailGP’s aim of ‘putting purpose at the heart’ of its global championship as well as its goal of becoming the ‘most sustainable global sport in the world’ and its Race For The Future environmental and social impact programme.

SailGP cites the ‘small change’ of reducing meat consumption by 20% as a means to cut greenhouse gases and free up land for storing carbon, and says Beyond Meat uses 99% less water, 93% less land, requires 46% less energy, and generates 90% fewer greenhouse gas emissions. 

As part of the deal with SailGP, Beyond Meat will highlight the nutritional and environmental benefits of its products, as well as providing its Beyond Burger and Beyond Sausage products to athletes, fans, and hospitality attendees at the event.

“There are huge benefits of a more plant-based diet for nutrition and of course for a better planet to help mitigate climate change,” said Fiona Morgan, Director of Purpose and Impact, SailGP.

“At SailGP, we remove more carbon than our footprint, with a 55% target reduction (based on science) by 2025 and we are already climate positive, taking responsibility for our league and putting actions in place across the board. 

“Race for the Future is accelerating change and working with Beyond Meat as the official plant-based meat provider of SailGP in Plymouth is a perfect partnership to do this.” 

Bram Meijer, Beyond Meat’s Regional Marketing Director for EMEA, added: “Beyond Meat is delighted to be the Official Plant-Based Meat Partner for the upcoming Great Britain Sail Grand Prix event which shares our core brand value of sustainability. 

“In Plymouth, SailGP teams, world-class attendees and fans will have the opportunity to try Beyond Meat’s iconic Beyond Burger and fan favorite Beyond Sausage without having to compromise on taste or the environment.”