Saints Extends Two Circles Partnership

Data-driven sports agency, Two Circles, has expanded its role with Southampton FC in a multi-year partnership to assist the club enhance fan engagement and increase commercial performance across all match-day revenue streams, including season tickets, hospitality and online retail.

The announcement follows a strong season both on and off the pitch for Saints, resulting in the highest season ticket sales at St Mary’s for almost a decade – increasing 19% from 2014 – driven by the club’s stat-inspired ‘Be In That Number’ campaign.

With the club targeting a place in the UEFA Europa League group stages, Saints is looking to develop its international footprint having doubled the size of its domestic fan base in recent years.

Last night Jay Rodriguez scored his first goal since March 2014 to earn Southampton a draw in the first leg of their Europa League qualifying play-off tie.

Kate Tarry, marketing director at Southampton FC, said: “Two Circles has become a valuable extension to our team. The team’s expertise and experience provides us with customer insight that has allowed us to increase our understanding of our fans and develop a more effective marketing strategy. This has enabled the club to operate more efficiently and has already generated tangible returns.”

Ben Woods, lead consultant at Two Circles, added: “We are looking forward to building our relationship with Saints and helping the club get even closer to all of its supporters. Southampton FC is a progressive, ambitious club with strong values, making it the perfect partner for us to help deliver success and achieve their goals – both on and off the pitch.”

Two Circles, named Agency of the Year at the BT Sport Industry Awards 2014, is now part of ESP Properties and works with professional football clubs in all major European markets.