Salad Unveils New Team England Website
Team England has launched a new digital platform for fans during the Gold Coast Games, partnering with Salad, who won the project to reimagine the digital experience following a competitive pitch in September.
The agency was tasked with “creating a digital experience to match the excitement of the Games”.
With the 2018 Gold Coast Games now underway, the site has transitioned into its second phase acting as the destination for fans to find out the latest fixtures and results. According to the agency, the site’s design is punctured by the crimson inspired by Saint George’s Cross and core elements include live data feeds, search tool and historical archives.
Taking inspiration from Salad’s design of the Clipper Race race viewer, the agency also created visualisations to present data.
Peter Hannon, head of media and communications at Commonwealth Games England, said of the appointment: “We wanted to create an online experience with content that would resonate with fans and inspire new ones. Salad have delivered a website that captures our spirit and showcases Team England with pride. The site’s intelligent capability is second-to-none, offering fans the latest news and results at their fingertips.”
Arabella Lewis-Smith, managing director at Salad added: “With an unusually short timeline but a wealth of experience working with live sports brands, our teams worked to build something beautiful that would visualise Team England’s success. We’re proud to have contributed to the Games in our own way.”
Gold Coast 2018 starts today (Wednesday), with more than 4,500 athletes from 71 nations and territories competing for 275 gold medals. This year’s event will feature the same number of men’s and women’s medal events for the first time at a major multi-sport event, and also includes the largest ever programme of disability sport at a Commonwealth Games.
