Salesforce In Paralympicsgb Agreement

CRM provider Salesforce has secured a new long-term marketing partnership with ParalympicsGB.

Under the three-year agreement, Salesforce will work with ParalympicsGB to deepen fan engagement and grow the reach of the latter’s team and athletes with the broader goal of breaking down barriers and challenging perceptions of disabled people.

ParalympicsGB will also use the Salesforce platform to extend the reach of its charitable fundraising to support preparations for major events.

Mike Sharrock, Chief Executive of the British Paralympic Association, said, “I cannot wait to see the impact of this agreement which will be transformational for ParalympicsGB in the way we can grow and deepen engagement with our fans and athletes.

“Following the record-breaking achievements at Tokyo 2020, an effective data strategy is at the heart of our plans to showcase the inspirational power of Paralympic sport as we build toward Paris 2024 and beyond.”

As part of the partnership, Salesforce will use data to create hubs and visualisations to amplify the ParalympicsGB team’s athletes and achievements for a global audience.

The announcement builds on Salesforce’s multi-year partnership with Team GB, as well as Team Germany and Team USA, as well as becoming a founding partner of the Los Angeles 2028 Olympic and Paralympic Games.

Zahra Bahrololoumi, CEO of Salesforce UK and Ireland, added, “Equality is a core value at Salesforce, we are committed to working with others to make our world a better, fairer, more open place for everyone

“We are proud to enter this new partnership with ParalympicsGB, a meeting of like minds and an opportunity for us to excite new and existing audiences in Paralympic sport through the dynamism of technology and data visualisation. We look forward to bringing fans and athletes together on this team’s incredible journey.”

Image: Shutterstock