Rugby league club Salford Red Devils have confirmed a 100% takeover by a consortium led by Dario Berta, CEO of investment bank Matanel.
The move is subject to final approval from the Rugby Football League (RFL), but has already been given the green light from the Community Benefit Society (CBS). Salford City Council were also involved in positive discussions with the group prior to the agreement.
Meanwhile, the club’s former Chief Commercial Officer Chris Irwin has been appointed as the Red Devils’ new CEO.
Last month, the RFL ordered the Greater Manchester-based club to sell players ‘without delay’, in order to comply with its financial sustainability regulations.
The Super League outfit’s new owners have laid out plans to clear all current debt, and to invest into the future growth of the Red Devils.
The consortium has already initiated its search for a new internal management structure, which is being led by recruitment firm KinseySears.
The ownership change comes one week before the start of the 2025 Super League season, which kicks off on 13th February.
“This is the start of a very bright and successful future for Salford Red Devils,” said Dario Berta.
“I’m very proud to be involved, and with Chris at the helm, I feel like we have the perfect opportunity to build something special.
“Our focus and dedication now is to work together with stakeholders and fans to build sustainable success on and off the pitch for the long term.”
Paul Dennett, Salford City Mayor, added, “I’m very happy to welcome Dario Berta to Salford and look forward to working closely together to see an exciting future for Salford Red Devils, building on the successes of the last five years.”
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.