Sally Gunnell Partners With Fitbug
MTC has announced the new strategic partnership between Fitbug (FITB), and Olympic gold medallist Sally Gunnell OBE, to help promote and expand its digital wellness offering to businesses in the UK.
Drawing on her professional athletic career, Sally Gunnell and her team of experts have designed a bespoke, engaging workplace wellbeing programme that helps companies tackle health and wellness issues among employees.
The partnership combines Sally’s programme and Fitbug’s digital platform to offer a corporate health and wellness proposition and to generate new growth opportunities.
Fitbug is already being used by corporations to create a culture of health, maximise performance, reduce absenteeism and the risk of chronic illness among employees, and lower insurance premiums. According to Fitbug it uses technology and data intelligence to make solutions scalable, effective and personalised.
Fitbug CEO Anna Gudmundson said: “Sally Gunnell represents great inspiration for positive change and reaching goals, and her brand reflects ‘positive energy’, which is our brand essence. The extensive knowledge and experience of Sally and her team, together with our highly scalable, engaging and intelligent platforms allows us to offer a remarkable programme to companies who are serious about their employee wellbeing goals.”
Sally Gunnell commented: “I’ve worked in the corporate market for many years now and research confirms what I know from experience; happy and healthy people are more productive, engaged and successful. Working with Fitbug allows us to reach a much larger audience, and provide a more powerful programme. That way we can have a bigger impact, and create a lasting health legacy within many organisations.”
Sally is the only woman ever to hold four major track titles concurrently – Olympic, World, European and Commonwealth. Following her retirement from international athletics, Sally developed a career as a television presenter and motivational speaker. She has written four books on fitness, health, self-fulfilment and wellbeing.
