Samsung Hosts VR Press Conference In Rio
Samsung Electronics, worldwide Olympic partner in the wireless communications equipment category and partner of Team GB, hosted the world’s first live VR interviews from British House during the Rio 2016 Olympic Games.
Using Samsung Galaxy S7 handsets coupled with Samsung Gear VR headsets, the interviews provided the chance for media to join Sir Bradley Wiggins, Sir Steve Redgrave, Helen Glover and Becky James while they relaxed in British House, home of Team GB.
Participants were able to virtually step into Rio, providing the opportunity to get behind the scenes access and interact with the athletes. Until now, 360 degree live experiences have been based around the consumption of content, rather than a two-way interaction.
Russell Taylor, Samsung UK CMO said: “By combining our cutting edge mobile technology, a partnership with Team GB and our incredible Samsung School of Rio ambassadors, we created world first 360 experiences and exclusive content that took fans closer to the action in Rio.”
Sir Bradley Wiggins said, “It’s incredible to experience how technology can make you feel like you’re in the same room whilst thousands of miles apart. As someone who has spent a lot of time on the road, you can totally see the future potential for bringing people together.”
Helen Glover added, “Competing at Rio 2016 has been an unforgettable experience and it was so much fun to take part in a world first and share a part of my Rio experience with people back in the UK.”
Samsung has already unveiled an exclusive 360 degree tour of British House, giving fans an unparalleled glimpse into the lives of their Team GB heroes.
