Samsung Launches New Chelsea Campaign
Samsung, shirt sponsor of Chelsea Football Club, has launched a campaign aimed at encouraging 9 to 13 year-olds to train ‘The Chelsea Way’, as part of a global campaign that will see club coaches travel to eight countries around the world, selecting the most promising young players to attend a training camp at the club.
As part of the campaign, Samsung has released a YouTube video featuring some of Chelsea’s most recognisable players including Fernando Torres and Juan Manuel Mata. Check it out at Sport Industry TV.
The ‘Dream the Blues’ initiative uses the slogan ‘The dream starts here’.
Yungkook Lee, vice president and head of global sports marketing at Samsung, said: ‘We are delighted to bring this campaign to more children around the world and offer even more opportunities. As the world’s largest consumer electronics company and an aspirational brand, Samsung believes in supporting and motivating the young to develop their dreams. Together with Chelsea, we hope to continue to provide an exciting and great experience to young football fans around the world.’
Spanish international and Chelsea player, Fernando Torres, commented on the campaign saying: ‘We are happy to be part of this exciting campaign and be able to influence football-loving youngsters around the world to achieve their footballing dreams. We hope many Samsung and Chelsea fans participate in and are inspired by this campaign, and we look forward to meeting some of the kids in London.’
