Samsung Renews Chelsea Sponsorship
Premier League club Chelsea and Samsung Electronics have renewed their global partnership for another three years, extending the relationship until the end of the 2012/13 season.
Samsung has been Chelsea’s official club sponsors since 2005, and the new partnership agreement will see a significant deepening of the mutually beneficial strategic relationship, including additional rights and opportunities for both parties and allowing the two organisations to build on their existing success as global marketing partners.
Chelsea’s shirt will continue to feature the Samsung logo while the electronics brand will also benefit from extensive sponsorship rights including access to Chelsea players for marketing purposes, and exclusivity in all consumer electronic products including digital cameras, mobile phones and IT equipment.
SH Shin, President & CEO of Samsung Electronics Europe, said: ‘Our partnership with Chelsea is already highly effective for both parties; it has raised our premium brand awareness, which has in turn helped significantly increase our sales and market share in key areas of our business – especially in the UK where our turnover has more than doubled in the last five years and we have become increasingly recognised as a premium brand.
‘During the same period, Chelsea has enjoyed significant success on the pitch along with a 400% growth in their global fan base and a doubling of their turnover. We believe the expanded partnership will assist both parties in working together to continue their global development.’
