Santander Teams Up With F2 Freestylers For Kids Maths Initiative
Santander UK has joined forces with influencers The F2 Freestylers and Twinkl, which offers teacher-created and checked online resources to supplement learning, to release daily football-themed maths videos and free maths learning materials online for children aged between 5 to 11 years.
The Numbers Game campaign uses football to support children’s learning and development of maths skills, supported by Twinkl’s fun, active and meaningful maths worksheets and challenges, which are in line with UK curriculums.
The campaign – initially running from 18th – 22nd May and then continuing through 1st – 5th June – is underpinned by evidence published in BMC Medicine that suggests using breaks to do ‘self-paced’ physical activity may improve children’s wellbeing and cognitive performance when compared with children who were not active during breaks.
“The Numbers Game, originally developed in conjunction with our charity partner National Numeracy as a roadshow, has been a real success since it launched last year, already helping tens of thousands of people build their confidence in maths through football,” said Susan Allen, CEO Retail and Business Banking, Santander UK.
“We know how challenging the current environment is, particularly for parents, and are delighted to have been able to develop the initiative further with Twinkl to support children while at home, in both a fun and engaging way.”
Jonathan Seaton, Co-Founder and CEO of Twinkl, said: “This is a really exciting project that we hope will provide teachers, parents and carers with a new activity for home learning and excite and engage children.
“The F2 Freestylers are incredibly talented and much admired and this combined with the expertise of Santander and the team at Twinkl makes it an ideal way to teach and learn maths skills whilst being active. We are always looking for new ways to help those who teach and we are delighted to be working with Santander and The F2 Freestylers on this project.”
The Numbers Game platform was first developed by Santander in 2019 and was aimed at helping people feel more comfortable working with numbers.
Supporting the campaign, The F2 Freestylers will host two live maths-themed football skills shows, with extra support coming in form of the influencers’ Instagram, Twitter and TikTok posts.
