Saracens Convert Banking Partner

Gallagher Premiership rugby union club Saracens has signed a five-year sponsorship renewal with principal partner Shawbrook.

The deal sees the UK retail and commercial bank remain the official banking partner to Saracens, Saracens Women, and Saracens Mavericks.

The expanded agreement will see Shawbrook branding positioned on the back of shirt for both the men’s and women’s rugby team. It will also feature on the front of dress for the club’s Netball Superleague side, Saracens Mavericks, and become a lead partner to the netball team.

Shawbrook will also invest in the local community by working closely with the Saracens Foundation and Saracens High School ‘to positively impact the next generation.’

The deal cements Shawbrook’s ongoing commitment and support towards the growth of women’s sport. The bank was recently recognised on a national scale with the Empower Her project being nominated for a FEVO Sport Industry Award.

Lucy Wray, Chief Executive of Saracens Group, said “We are extremely happy at Saracens to be extending our relationship with Shawbrook Bank. From the outset of this partnership, Shawbrook have been 100% engaged from the very top of the organisation in how, together, we can have as big a positive impact as possible across women’s sport, equality and inclusion. They are brilliant people. To have Shawbrook not only extend their partnership with us, but increase their commitment by becoming the new lead partner of the Saracens Mavericks Netball team is a true testament to the strength and devotion towards growing the women’s sport.

“At Saracens, we continually look for partners that share in our mission and practice our core values on a daily basis. Shawbrook are a living example of everything that embodies what we at Saracens are trying to achieve.”

Neil Rudge, Head of Enterprise at Shawbrook, added, “It’s been a pleasure to work alongside the Saracens family for the past three years, supporting all three elite sports teams as well as collaborating with Saracens Foundation across a number of incredible community programmes. All three teams have achieved a huge amount on the pitch and the court during the past three years and Shawbrook staff, customers and partners have had the privilege to enjoy some remarkable sporting moments.

“At Shawbrook we’re particularly excited to see the rapid rise of women’s rugby and netball in terms of both participation and audience numbers.  Netball is already the largest female sport for participation in the UK and the elite game is rightly attracting rapidly growing audiences for both Super League and International fixtures. Shawbrook has supported Saracens Mavericks over the past three years and we’re now incredibly excited to extend that investment to become the club’s lead partner.”