Saracens Trial Queue Busting Technology
Saracens Rugby Club is piloting pre-payment technology SwipeStation to help with tackle growing queues, which aims to enable fans to order and collect their food, beverage and merchandise with the help of an app.
Customers simply place their order via the app, use SwipeStation to print validate the order, and print a receipt. They then head to an express checkout to collect their drinks. Customers can then re-order with one tap.
The new partnership focuses on improving match day experience as well as enabling Saracen’s to move closer to becoming a cashless stadium. SwipeStation has rolled out two campaigns that enable both pre-pay on food and drink and also a ‘swipe and see what you’ve won’ mechanics, rewarding fans for incremental spend.
The campaign encourages spend by rewarding customers who pay out £20 or more with a ‘swipe and see what you’ve won’ coupon, which offers discount vouchers on merchandise, concessions and prize draws with the chance to win tickets to the next game
Sam Fresco, co-founder and director of SwipeStation, said: “SwipeStation’s versatility will be used to full effect at Saracens Rugby Club as it problem-solves whilst driving spend and footfall. The platform’s instantly-verified game mechanics will be put to great use during this campaign, ensuring repeat custom, while the innovative drinks ordering initiative will help to reduce queues and increase spend.”
Saracens CEO, Edward Griffiths, added: “We have been looking for a way to get a cashless stadium. The partnership with SwipeStation and Orderly brings us a step closer to that dream and also delivers a better experience to fans. We are aiming to get customers served in under a minute which means less queues and happy customers. This demonstrates the commitment we have to pioneering new ideas and delivering fun and incredible value to Saracens fans.”
SwipeStation has previously worked with clients including Red Bull, Pepsi, Empire Cinemas, Butlins and Yates’s.
