Saracens Drinks To Coca-cola Partnership

Premiership rugby union club Saracens has agreed a new commercial partnership with Coca-Cola Europacific Partners (CCEP).

The thee-year deal will see CCEP become an official partner to Saracen’s men’s and women’s rugby teams until 2027.

As per the deal, global beverage manufacturer and supplier CCEP will provide GLACÉAU Smartwater to the teams during training and on matchdays.

In addition, the British-American company’s popular drinks portfolio will be available at kiosks inside the 10,500-capacity StoneX Stadium for supporters to enjoy on matchdays.

CCEP iconic product range includes Diet Coke, Coca-Cola Zero Sugar, Fanta, Dr Pepper, Sprite, Schweppes, GLACÉAU Smartwater, Powerade, Oasis, Reign Total Body Fuel, and Appletiser.

The partnership will officially commence at Saracen’s sold out fixture against Sale Sharks on Saturday 18^th May.

CCEP has also stated that the collaboration with Saracens will ‘prioritise sustainable initiatives, as well as look to deliver new thinking on how to provide sustainable fan experiences for the future.’

Lucy Englander, Commercial Director at Saracens, said, “We are thrilled to announce the partnership with CCEP as we continue our common goal to make StoneX Stadium one of the most sustainable sports venues in the UK. To have such a global leader in the industry helping us to continue on our journey to become carbon neutral by 2030 is incredibly exciting and we look forward to making huge strides together over the next three years.”

Paul Hiskens, Head of Partnerships of Coca-Cola Europacific Partners, added, “We are delighted to announce our partnership with Saracens. We look forward to working together on a number of fronts, including driving a world leading sustainability plan. We will continue to develop our plan to ensure all visitors to the stadium get the best beverages at the very best rugby club London has to offer.”