Endurance sports nutrition pioneers, Science in Sport (SiS), has signed a new agreement to become the official sports nutrition supplier to Team Sky.
The deal, which will start from 1st January 2016, will see the 2015 Tour de France winners work with SiS and its team of sports nutrition experts to create bespoke products, support and advice for the team.
Nutrition plans will also be tailored for each individual athlete, as part of the deal for SiS, for whom Britain’s most decorated Olympian, Sir Chris Hoy, is also an elite consultant.
Dr James Morton, team nutritionist at Team Sky, said: “Nutrition is integral to any successful cycling team and we’re looking forward to working alongside SiS next year. It’s a company I know well and I know how seriously they take their position in the endurance sports nutrition industry. SiS is truly committed to providing trusted and evidence-based products, which is something that is extremely important to Team Sky.”
Ashley Read, marketing director for SiS, said: “Science underpins everything we do and we’re really proud to be fuelling Team Sky with our industry leading products next season.
“We have a huge responsibility and opportunity as the official sports nutrition supplier to continue to be innovators in the market and fuel Team Sky to even more success in 2016.”
Hussein Fahmy, head of legal and commercial affairs for Team Sky, added: “We’re thrilled that SiS will be the Official Sports Nutrition Supplier for Team Sky. Their unrivalled knowledge and expertise in sports nutrition is outstanding. Team Sky are constantly evolving and looking for new ways to improve and SiS will bring unique insights and high quality products which will complement our team perfectly.”