Scottish FA Extends Grassroots Partnership
The Scottish FA has extended its partnership with SPAR Scotland by a further four years.
SPAR Scotland originally partnered with the Scottish FA in 2019 with the sponsorship of Scotland Women’s National Team (SWNT) and will continue to ‘invest in girls’ and women’s grassroots football across the country.’
A major aspect of the deal was the introduction of the SPAR Future Stars Challenge Cup – the nationwide girl’s football competition stretching across Scotland.
SPAR’s new partnership extension with the Scottish FA until August 2027 sees a rights expansion that includes sponsorship of the Women’s Scottish Cup domestic games over the next four years.
Colin McLean, Chief Executive Officer of SPAR Scotland, said, “We are extremely pleased to extend our well-established partnership with the Scottish FA until 2027. Over the past four years, the combination of our familiar SPAR brand with one of Scotland’s leading female sports has allowed us to reach even more customers.
“Our continued partnership with the Scottish FA and our sponsorship of the Scotland Women’s National Team allows us to encourage more girls to play football. Giving as many girls as possible a competitive opportunity to participate in our tournament right across Scotland is hugely important to us. Renewing this partnership is testament to our excellent working relationship and we look forward to the years ahead.”
Andy Gould, Chief Football Officer at Scottish FA, added, “We have been consistent that increasing female participation and inspiring the next generation are key pillars of our Girls’ and Women’s Strategy ‘Accelerate Our Game’, and the successful SPAR Future Stars Challenge Cup has helped facilitate these aims, by providing a platform for girls to enjoy football in a fun and safe environment.”
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