Seat Joins Euroleague Basketball

26 Oct 2015 | tshego

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Euroleague Basketball has announced a three year agreement with SEAT, which will see the car manufacturer become the official global car partner of the Turkish Airlines Euroleague and Eurocup.

As part of the deal, SEAT will have branding rights on broadcasts of the Euroleague Game of the Week and will also feature at both the Euroleague Final Four and Eurocup Finals.

In addition, SEAT’s Turkish division will also become an official Euroleague partner in Turkey, while the deal allows league promotion on a pan-European basis.

The partnership is the outcome of recommendations from a business working group in June, which includes important professional clubs in Europe that recommended to the Euroleague Commercial Assets (ECA) Shareholders Executive Board ways to create additional revenue for clubs through integration and commercial offerings.

Roser Queralto, Euroleague Basketball’s head of business development said: “SEAT is the latest major industry leader to choose to link its name to our competitions. SEAT has continued to expand over the years to more and more markets and to introduce newer and dynamic models and we are convinced that both Euroleague Basketball and SEAT will see our products and exposure grow hand in hand over the coming years.”