Seat Pushes Uefa Tie With Tournament

Seat has used its official partnership with the UEFA Europa League to launch a nationwide five-a-side football tournament.

Seat Fives will include up to 500 teams taking part in 39 Goals Soccer Centres venues across the UK, whilst around 60 contract hire and leasing companies prepare to contest a fleet title.

The winners will receive VIP hospitality at the Uefa Europa League Final, accommodation in Hamburg and flights.

Running alongside the conventional five-a-side tournament is a web-based competition called Kicks & Tricks that asks for over-14s to submit video clips of their ‘freestyle football’ skills via Seat’s loyalty website, Club Seat.

Seat signed on as the main sponsor of the new Europa League with a three-year deal in 2009.