Seat Renews Sponsorship Of Fulham

Premier League club Fulham has signed an extension to its sponsorship with SEAT, with the Spanish brand committing to is place as the club’s official car partner for a third year in 2012/13.

As well as a cash contribution, the deal sees SEAT provide a fleet of cars to Fulham for the club’s use, with the brand highlighting the club’s Premier League profile as a key factor in its quest to become a front-of-mind brand for consumers. 

Jonathan Gregory, commercial director of Fulham FC, said: ‘We have a set of values at the football club, one of which is service excellence, which we endeavour to deliver throughout the business. The fact that service excellence is as important to SEAT is what makes this such a great partnership for us, and long may it continue.’

SEAT also retains perimeter signage rights at Craven Cottage and will leverage the partnership with matchday activations and hospitality ticket giveaways through its Facebook page. The partnership is an extension of the two-year deal signed by the brand in November 2010.

SEAT also sponsors the UEFA Europa League and the Welsh Rugby Union.