Seat has signed up as the main sponsor of the newly branded Europa League after signing a three-year sponsorship deal with UEFA.
The Spanish car manufacturer is planning a widespread European awareness drive for its models and the deal with European football governing body UEFA will give the brand exposure at more than 200 matches each season between now and the end of the 2011-12 competition.
Seat will have its sponsorship material in place for Europa League matches played on or after 22nd October.
British teams still competing in this year’s Europa League include Everton, Celtic and Fulham.