Seat UK Nets Badminton England Deal

Badminton England has announced a new partnership with the UK division of car manufacturer Seat, who will supply vehicles at key Badminton England events such as the national championships and the Yonex All England Open.

Badminton England chief executive, Adrian Christy, said: “I am delighted to announce that we have secured Seat UK as a new partner for Badminton England.

“Seat is a dynamic and passionate organisation and they present a range of cars delivering the thrilling combination of superior engineering and pure enjoyment; these characteristics represent a wonderful fit for us.

“We look forward to working with the team at Seat across their network to develop a great partnership and some exciting opportunities for over half a million people in the country who play badminton every week.”

Peter McDonald, head of fleet and business sales, Seat UK, added: “Like badminton, SEAT is synonymous with being accessible and dynamic. I’m sure that everyone, from players and coaches to officials, who experience our cars over the coming months will enjoy the sporty experience.

“We’re delighted to be working with Badminton England as its official car supplier and look forward to a very successful partnership in the years ahead.”