Seat Unique Adds Essex To Cricket Roster
Essex Cricket has announced a new partnership with the sports ticketing and hospitality marketplace Seat Unique for the 2022-23 season and beyond.
The three-year partnership will see Seat Unique exclusively power Essex Cricket’s online premium ticket and hospitality sales via it booking platform.
This will cover all of Essex Cricket’s home fixtures at the 6,500-capacity Cloud County Ground in Chelmsford.
The county cricket club is digitalising its hospitality booking service for the first time, aiming to improve the customer experience and offer a 24/7 service for its supporters.
Essex Cricket becomes the latest cricket partner to utilise Seat Unique’s technology, joining a roster that includes Edgbaston, Lancashire Cricket and Yorkshire Cricket.
The hospitality experiences will be made available on the Seat Unique platform across all formats, including T20 Vitality Blast, LV= Insurance County Championships and The One-Day Cup.
John Stephenson, Chief Executive at Essex Cricket, commented, “I am delighted that the Club is partnering with Seat Unique. They have had great success with our fellow counties, and we are so pleased to be able to offer our fans, families and businesses a simple, convenient way to purchase hospitality online.
With Seat Unique’s support, we can now offer another avenue for new guests that we can welcome to the Essex Cricket family in 2023.”
Robin Sherry, CEO and Founder of Seat Unique, added, “We are pleased to announce another strong partnership with another first-class county cricket club – this time with Essex Cricket.”
“The 2019 County Championship and T20 Vitality Blast winners have deservedly earned their status as a top-level team, and we are really excited to be working with a club of this status to increase supporter access to premium matchday experiences at The Cloud County Ground, Chelmsford.”
“For the first time ever, supporters have the ability to book such experiences 24 hours a day, 7 days a week. We look forward to seeing new audiences using the Seat Unique platform to book premium tickets and hospitality packages at an array of must-see fixtures in 2023.”
