Seat Unique Stadium Unveiled In Bristol

Premium ticketing marketplace Seat Unique has become the new naming rights partner of Gloucestershire Cricket.

Under the terms of the four-year deal, the Bristol County Ground has been renamed as the Seat Unique Stadium ahead of the start of the 2022 domestic cricket season.

A rebrand of Gloucestershire’s Bristol-based home venue has already taken place, with its new name now adorning the front of the Bristol Pavilion and visible at various other locations.

The Seat Unique Stadium is set to host the England men’s and women’s teams during 2022 as well as Gloucestershire matches and music concerts. Seat Unique will continue to exclusively power online premium ticket and hospitality sales for all events taking place at the stadium through its online platform.  

Joe Kaniecki, Head of Partnerships at Gloucestershire Cricket, said, “This is a significant moment in the club’s history and we are absolutely delighted to be strengthening our relationship with Seat Unique for the next four years.

“We’re passionate about not only ensuring the Seat Unique Stadium continues to grow as a domestic and international cricket arena, but also as a live entertainment venue to the benefit of our local communities. As a premium ticketing marketplace, Seat Unique will allow us to take the home of Gloucestershire Cricket to the next level in terms of spectator experience and offering.”

Seat Unique has been Gloucestershire Cricket’s official hospitality and premium ticketing partner since 2021.

Robin Sherry, CEO and Founder of Seat Unique, said, “It is a huge honour to have elevated our partnership with Gloucestershire Cricket with this four-year commitment to stadium naming rights. This will ensure that we continue to strengthen our relationship between the Club and the local community.”

Image: Gloucestershire Cricket