Secutix Appoints Former Saracens CMO To Senior Leadership Team

Ticketing engagement platform SecuTix UK and Ireland has announced the appointment of Andy Duckworth to its senior leadership team. 

He joins the company from Saracens, where he was Chief Marketing and Commercial Officer, having also held numerous other roles throughout the sport and entertainment sectors, including senior marketing and commercial roles at Diageo, Top Golf and Luminar Leisure.

“As a client of SecuTix when I was at Saracens, I was impressed by the team’s ambition to create consumer driven strategies and deliver transformational results,” said Duckworth. “My focus will be on creating long-term, strategic partnerships with our clients. Using the latest technological innovations, I’m looking forward to helping clients improve engagement levels with their ticket holders and transform the overall fan experience.”

Duckworth spent six years at Saracens, where he was responsible for the strategic direction and development of the club’s commercial and marketing programme. During this time, he doubled attendance revenue and oversaw a 130% increase in season ticket holders.

David Hornby, Managing Director, SecuTix UK and Ireland, said: “Andy brings with him a wealth of customer experience. Having worked client side, his first-hand knowledge of our customers’ needs will play a key role in building upon our sustained growth in the UK and Ireland. 

“In the last year, SecuTix has added to our portfolio of products with the launch of TIXnGO  and the acquisition of Oxynade, sitting alongside our existing SecuTix 360 platform. This is opening up new opportunities for us across the UK, Europe and the USA and so I’m thrilled to add this calibre of talent to our team.”

Duckworth joins SecuTix as Senior Sales Manager and will lead the company’s business development strategy.