Sela Sport Backs Cutting Edge Sport
Sela Sport has partnered with Sport Industry Group to support and celebrate the latest innovations in sport, as an official partner of Cutting Edge Sport.
As part of the new deal Sela Sport, MENA’s leading sports marketing company, will become an official category partner of the Cutting Edge Sport Award at the BT Sport Industry Awards.
Launched in 2015, the Cutting Edge Sport Award recognises organisations and campaigns that go beyond the conventional to challenge the norm, explore new ideas and technologies, redefining their area of sport through progressive thought, invention and innovation.
This year’s Cutting Edge Sport Award shortlist features: adidas Football’s twist on the traditional player transfer announcement, Pogba X Stormzy; BT Sport taking the UEFA Champions League Final to a live streaming audience; Catapult Sport’s performance technology partnership with the ECB; DNAFit’s genetically guided performance platform; SIS Pitches making history in the making at the 2018 FIFA World Cup; and Southampton FC reinventing digital rights through their online platform.
Ahmed Mohtaseb, vice chairman and chief strategy officer at Sela Sport, said: “Our passion for sport is our main driver, to help develop and commercialise sports in the MENA region and across the globe. Partnering with the BT Sport Industry Awards will enable us to work more closely with the international sport industry, and the innovative Cutting Edge Sport category is an exciting place to start.”
Nick Keller, chairman, Sport Industry Group, said of the announcement: “Cutting Edge Sport looks to the future, challenging the status quo and driving our sector onwards. Having an international group like Sela Sport come on board to support this exciting area of invention and engagement with new ideas is an exciting reflection on the progress of the industry moving forward.”
Established in 1995, Sela Sport is the first fully fledged sports marketing and management firm in Saudi Arabia. Headquartered in Jeddah, the firm also has offices in Riyadh, Cairo, Dubai, London and New York.
The BT Sport Industry Awards is the industry’s most anticipated night of the year and welcomes key players from the sport industry and celebrities. Taking place at Battersea Evolution on Thursday 27th April 2017, full details including available table packages can be found here.
BT is headline partner of the Awards, with Coutts, ESPN and EY official partners.
Click here to find out more information about the Awards and view the Official Shortlist here.
