Sela Sport, MENA’s leading sports marketing company, has expanded its partnership with the BT Sport Industry Awards, becoming an official partner of the annual celebration for the next two years.
In 2017, Sela Sport recently confirmed as the exclusive commercial partner of La Liga in the MENA region, partnered with the BT Sport Industry Awards as a category partner of the Cutting Edge Sport Award.
As an official partner of the industry’s most anticipated night of the year, Sela Sport will be at the heart of the world’s largest commercial sports awards, further increasing the company’s presence beyond the MENA region.
Established in 1995, Sela Sport is the first fully fledged sports marketing and management firm in Saudi Arabia. Headquartered in Jeddah, the firm also has offices in Riyadh, Cairo, Dubai, and London.
Ahmed Mohtaseb, vice chairman and chief strategy officer at Sela Sport, said of the agreement: “Our goal is to further expand our international footprint, we are born out of Saudi Arabia but our work, our partners and our events have a true global impact. That’s why we are not only continuing but expanding our partnership with the BT Sport Industry Awards which will help us work even closer with the very best people and projects from right across the sector.”
Nick Keller, chairman, Sport Industry Group, added: “Having a global group such as Sela Sport increase their commitment by becoming an official partner demonstrates the reach, reputation and influence of the BT Sport Industry Awards in international markets. We are looking forward to working with the Sela Sport team more and also exploring new opportunities here and abroad.”
Click here to find out more about the Awards. Entries for the BT Sport Industry Awards 2018 are now open, click here to enter.