Selco Extends Cricket Partnership

Builders merchant Selco has extended its sponsorship of the family stand at Edgbaston Stadium, home of Warwickshire County Cricket Club.

The new extension, which takes the partnership into an eighth year, will cover both international and domestic cricket in the 2022 season.

Having previously served as the front-of-shirt partner for Warwickshire and the T20 side Birmingham bears, under terms of the new agreement, Selco will retain branding rights throughout the 25,000-capacity stadium.

Carine Jessamine, Marketing Director of Selco, said, “We have enjoyed a strong relationship with Warwickshire over many years and are delighted to extend that further.

“The club has enjoyed strong success in all formats over our time as a partner, not least winning the County Championship last year, and Edgbaston has built a reputation as an outstanding sporting venue in the UK.

“It’s a partnership which has worked brilliantly for both parties and we are excited to be sponsoring the Family Stand and supporting the next generation of cricket fans in the Midlands and beyond.

“We are already planning a busy and engaging year of activity to ensure we enhance the matchday experience for those attending Edgbaston, particularly in the T20 format.”

Ben Seifas, Commercial Partnerships Manager at Warwickshire, added, “Selco has been a loyal and valued partner for several years and we are delighted to extend the agreement further.

“Our family stand is an alcohol-free zone in 2022, as part of our plans to enhance the match day experience for those in attendance, so it’s great that Selco will be at the heart of that activity through the family stand sponsorship.”

Warwickshire are the reigning LV= Insurance County Champions.