Setanta To Run Festive Ad Campaign
Setanta is running a new TV advertising campaign ahead of the festive season to promote its ‘Premium Sport’ offering featuring presenter Des Lynam dressed as ‘Setanta Claus’.
The advert breaks on 1st December on ITV1 and shows Lynam dressed in a yellow Santa suit handing out Premium Sport on a Freeview Box.
Lynam is accompanied by a scantily-dressed female elf, played by Thaila Zucchi, who first appeared with Lynam in Setanta’s summer Pie Van campaign earlier this year.
Setanta Sports is the only premium sports service available on Freeview and Setanta Freeview Subscription Pack are available in-store at major retailers including Tesco, Argo, Comet and Currys. The packs cost an initial £19.99 and are then only £9.99 each month after.
The campaign was created Big Al’s Creative Emporium and the media planning and buying was handled by BLM.
The ad will run across ITV1, ITV2 and ITV4, Channel 4 and five until 21st December.
