Setanta Set Avanti Up In Ad Deal

Setanta has penned an £8million deal with Avanti Screenmedia, allowing them to sell advertising around Setanta Sports broadcasts in pubs and clubs across the UK.

The contract will run until the end of August 2011, bagging a £1.6m net contribution for Avanti.

They will sell airtime, associated advertising and sponsorship on Setanta’s coverage of English Premier League, Scottish Premier League, FA Cup, England Internationals, World Cup 2010 qualifying games, UEFA Cup, Indian Premier League Cricket, Boxing and the Ultimate Fighting Championship.