Setanta Signs Clarke To Front Golf Channel

Ryder Cup star Darren Clarke has struck a deal with Setanta Sports to act as a
brand ambassador for the pay-TV broadcaster’s new dedicated golf channel.

Clarke will be the face of Setanta’s new channel, Setanta Golf, which
launches next Monday as well as its nine-channel pay-TV offering which will
include 46 Premier League games a year from the beginning of next season.

Clarke will appear across Setanta’s publicity and marketing campaigns, and
will also act as a commentator and studio pundit. The Setanta brand logo will
also appear on Clarke’s playing kit alongside the golfer’s other sponsors.

‘We hope to make Setanta’s golf coverage even better with new technology and
more analysis than there has been in the past,’ said Clarke. ‘If I am playing
somewhere I will be able to come into the booth afterwards and tell you how the
course is playing.’

The broadcaster will launch another new channel showcasing the best of
Setanta’s sports offerings on Freeview later this year.