Sfl Strikes £3m Deal With Irn-bru

Soft drinks brand Irn-Bru has struck a £3m deal with the Scottish Football
League to become title sponsorship of Scotland’s three lower league divisions.

The three-year deal is the biggest sponsorship investment in Scotland’s lower
divisions and represents a major financial boost for the 30 clubs comprising the
Scottish Football League.

The AG Barr-owned brand will work closely with the Scottish Football League
to promote and develop football at a grass-roots level in Scotland through the
sponsorship deal.

The contract was unveiled by the newly-appointed SFL chief executive, David
Longmuir, who described it as a ‘major contribution to the football landscape of
Scotland’.