Sharapova Nets Two More Sponsors

23 Apr 2008 | tshego
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Russian tennis star Maria Sharapova has added PepsiCo’s brands Gatorade and
Tropicana to her ever-growing list of sponsorship contracts.

Sharapova, the defending US champion and second ranked player in the world,
will lead a global hydration education campaign and star in a new Gatorade ad to
launch early this year.

The 2004 Wimbledon champion, who doesn’t turn 20 until this April, signed a
‘lifetime’ deal with racket and apparel company Prince last year for a reported
$25m. She also endorses Canon, Colgate, Nike, Tag Heuer, Land Rover amongst
others.

Her estimated annual income from endorsements, modelling, appearance fees,
prize money and other sources is believed to be somewhere in the $30m range.

‘Not only is Maria Sharapova one of the world’s best athletes, but she
exemplifies a healthy lifestyle both on and off the court,’ said PepsiCo senior
vice president Ron Coughlin. ‘We know she will be a tremendous ambassador for
both Gatorade and Tropicana.’

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