Sharp Partners Talksport Euro 2012 Coverage
talkSPORT has announced Sharp as an official partner of the station’s UEFA Eruo 2012 coverage. ??Sharp, also an official sponsor of the UEFA Euro 2012 tournament, will have bespoke on-air content around talkSPORT’s live matches and across all talkSPORT platforms throughout the tournament.
The multi platform deal, negotiated by Sharp’s media agency MbD, will also include advertising content in talkSPORT’s sister title Sport Magazine in the build up and during the tournament.
Sharp previously sponsored talkSPORT’s coverage of the UEFA Euro 2012 final draw in December 2011. ??talkSPORT will broadcast all 31 UEFA Euro 2012 matches on 1089 / 1053 AM, on digital radio and online at talkSPORT.co.uk.
The tournament starts on Friday 8th June in Warsaw and continues until the final in Kiev on Sunday 1st July.
England’s campaign begins on 11th June against France, while Ireland’s tournament kicks off the day before against Croatia.??
To activate their sponsorship of UEFA EURO 2012, Sharp has launched “Sharp FanLabs” – a Europe-wide project offering insight into football fans’ behaviour and emotions. Using biometric data and surveys, Sharp will discover just how passionate European fans are about football and how far they’re prepared to go to ensure the success of their team.??
Anthony Hogg, head of creative solutions at talkSPORT sales house UTV Pitch, said: ‘As a dedicated sport station we’re really excited about 2012 and having a sponsor like Sharp on board for our UEFA Euro 2012 coverage is a great start to the year. Our platforms will provide the perfect environment for Sharp to engage directly with football fans on their FanLabs project.’
‘We are again using our tried and tested unique category exclusive six partner commercial tournament model for official brands wanting to activate or align themselves to the biggest tournament of the year.’ ??
Dwight Thomas, media director at MbD: ‘Strategically our partnership with talkSPORT will provide us with the perfect platform to drive football fans to the FanLab website www.sharpfanlabs.com as well as allowing us to broadcast the results of Europe’s largest ever football fan survey which will run throughout the UEFA EURO 2012 tournament.’
‘By utilising talkSPORT’s multimedia offering we will provide listeners with some unique and entertaining insights into fan behaviour across Europe as well as offering their audience some fantastic prizes including the chance to win a trip to the UEFA Euro 2012 finals, courtesy of Sharp.’??
Martin Arnold , marketing communications manager at Sharp: ‘talkSPORT is the home of football fans and we’re delighted to be a sponsor of their UEFA Euro 2012 coverage this summer. We had a great response to working with them on the UEFA Euro 2012 final draw last year with lots of engagement with our FanLabs project both on talkSPORT.co.uk and through their social media channels.’
