Sharp To Sponsor Eurosport Cycling
Electronics company Sharp has signed a multi-media deal with British Eurosport to sponsor the channel’s entire cycling coverage, and develop an association with live race data from major events, for the upcoming 2011 season.
The six-figure deal, brokered by Sharp’s media agency, Media by Design, will give the company elements around titles and break-bumpers on the channel, online advertising, TV ad sports and the ability to provide assets for editorial content on-air or online.
Sharp’s logo will also appear alongside official live data to activate Sharp’s role as British Eurosport’s official cycling insight partner, with a view to develop its own data information stream by late 2011.
Sharp also sponsors the Rapha Condor Sharp Cycling Team and the Tour of Britain.
Sharp UK managing director, Paul Molyneux, said: ‘We believe we can use our mindset as an inventor to deepen the enjoyment and involvement of fans, offering a higher level of insight into the sport and adding a new dimension to Eurosport’s coverage.”
Guillaume Canard Duchene, head of UK sales for Eurosport added: ‘The additional branding and integration around the race data can only add to our viewers enjoyment of the sport and demonstrate Sharp’s technical abilities’.
Sharp’s new deal will begin this Sunday at the Spring Classic from Paris to Nice.
