Sheff Wed Gives Shirt Deal To Charity
Sheffield Wednesday has become one of a growing number of football clubs to give the club’s shirt sponsorship to a charitable cause, with a deal struck for the next two seasons with The Children’s Hospital in the city.
Following in the footsteps of the likes of Aston Villa and Leicester City, Sheffield Wednesday’s new playing strip will be unveiled ahead of the 2009/10 season with the hospital name and The Children’s Hospital Charity logo emblazoned on the shirt and shorts.
While the Children’s Hospital Charity has officially signed the sponsorship deal with the Coca-Cola Championship club, the partnership brings the club, the charity and the hospital together as one.
The collaboration will help maximise benefits for all partners with the charity and the hospital able to increase awareness of their work nationally and across the globe and also develop community health strategies alongside the club locally.
As part of the strategic relationship that has now been established, a programme of community focused events and brand building exercises that combine corporate partners of Sheffield Wednesday and The Children’s Hospital are being developed.
