Blades forge new principal partnership

21 Oct 2024 | Rory Jones

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Sheffield United have revealed Japanese cryptocurrency firm Maneki as the club’s principal partner for the 2024/25 season.

The Blades kicked off their EFL Championship campaign without a main shirt sponsor for a second successive season. The South Yorkshire team’s previous agreement with CFI Financial Group expired at the end of 2023/24.

Sheffield are offering free sponsorship printing to fans who had already purchased the team’s kit without the Maneki branding.

*Maneki’s logo debuted on Sheffield’s kits during the 2-0 defeat to Leeds United.*

The new partnership between the Blades and crypto platform will include promotion throughout the club’s Bramall Lane home, as well as digital experiences.

The deal was announced ahead of the team’s Championship clash with Leeds United on 18th October.

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