Sheringham Fronts Testicular Cancer Ad

Former England football star Teddy Sheringham is fronting a new ad campaign to raise awareness of testicular cancer.

Sheringham will front the ‘Keep Your Eye on the Ball’ campaign by showing off his ball skills in a humourous ad to be aired at stadiums including Old Trafford, St James’ Park and Goodison Park this weekend.

The advert aims to get football fans across the UK to give their testicles a regular check in light of findings in the British Journal of Cancer that, if caught early, testicular cancer is 99 per cent curable.

Spectators will also see the advert on match screens at West Ham, Bolton, WBA and Fulham during Keep Your Eye on the Ball’s Focus Fortnight from this weekend.

Sheringham joins a long list of England footballers including Steven Gerrard, David James and Peter Crouch who have supported the campaign since it was founded by the Everyman Male Cancer Campaign, the Professional Footballers Association and The Football Association in 2000.

During Focus Fortnight, Keep Your Eye on the Ball will launch its first ever SMS competition where entrants can win one of five signed England football shirts.

In addition, former Chelsea footballer and Everyman patron, Jason Cundy, will host a celebrity five-a-side match on 9th April at the Wimbledon Goals centre which will be refereed by Premier League official, Peter Walton.

All money raised for the campaign goes directly into funding research at The Everyman Centre – Europe’s first and only centre dedicated to male cancer research and part of The Institute of Cancer Research.

To get involved in the campaign, visit the website at www.keepyoureyeontheball.org.