Shirt Sponsor Renews Liverpool Deal

21 Apr 2015 | sigadmin

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Standard Chartered Bank will continue as the main shirt sponsor of Liverpool FC after signing a three year extension with the club.

The Premier League side, who finished second in the Barclays Premier League last season, signed the original deal with Standard Chartered in July 2010 with a two-year extension agreed in July 2013.

Liverpool’s shirts will now feature the Standard Chartered logos until the end of the 2018/19 season.

Billy Hogan, Liverpool FC’s chief commercial officer, said: “This extension further demonstrates the great strength of our long-term relationship and the success of our partnership with Standard Chartered.

“The sponsorship of the Liverpool shirt is extremely prestigious and only five brands will have adorned the shirt in the 40 years since we created the sponsorship opportunity.”

Hogan added: “At the end of this term we will have been working in partnership with Standard Chartered for almost a decade and we continue to collaborate on our shared values, passion and commitment to the community.”

Peter Sands, Standard Chartered’s group chief executive, added: “Over the last five years our partnership has allowed us to deepen our engagement with our customers, clients and staff, and has provided valuable support to the charitable initiatives close to our hearts.

“We are very pleased to be able to continue this collaboration, and look forward to what we can achieve together in the future.”