Shorts: 1920, Bt Sport, ITV Racing, Northampton Saints
BT Sport is to broadcast live and exclusive coverage of the Spanish Super Cup 2021/22, an annual football competition featuring last season’s winners and runners-up of Spain’s La Liga and the Copa del Rey. Presented by Lynsey Hipgrave alongside Rio Ferdinand and Joe Cole, BT Sport’s coverage of this season’s tournament will be contested by Atletico Madrid (La Liga champions), Real Madrid (La Liga runners-up), Barcelona (Copa del Rey winners), and Athletic Club (Copa del Rey runners-up), starting with the semi-finals on Wednesday 12th and Thursday 13th January and culminating with the final on Sunday 16th January 2022.
1920 Worldwide, the Sports, Entertainment & Major Events agency, has appointed former Essentially Group Founder & Chairman John Byfield to the new position of Non-Executive Chairman. A qualified solicitor and global sports sector expert, Byfield has a track record for leading industry change and has sat on a variety of public and private boards since he successfully sold the company he founded, AIM listed Essentially Group, to Chime PLC. In leading the 1920 Worldwide board, John will provide direction and support on international agency growth and will input directly into the venture development side of the business.
The Racing League has agreed a new deal with ITV Racing, who will broadcast all six Racing League fixtures on ITV4. This is the first time that the Racing League fixtures will be broadcast on terrestrial television, with the competition now entering its second year.
Warner’s Distillery and Northampton Saints have announced a new initiative to acknowledge Dry January – where an estimated 6.5 million Brits give up alcohol for the month.
Warner’s is offering supporters the chance to win bottles of Warner’s 0% on social media by guessing how long the score line will stand at 0-0 during all home Saints matches in January. There will also be complimentary tastings of the 0% spirit from the Warner’s Bar in the Supporter Village at cinch Stadium at Franklin’s Gardens for those at Saints’ European fixture on Sunday 16th January who have held on to their sober pledge!
