Shorts: Aimee Fuller, Tottenham, Fifpro, The Boat Race
Former Team GB snowboarder Aimee Fuller has spoken about why brands should look to invest in the next generation of snowboarding talent from the lower levels.
Speaking at the Sport Industry Private Dining Club, the 30-year-old, who had just returned from media duties in Austria and Switzerland, opened up on numerous topics such as her new book “Fear Less, Live More”. The book, which is due to be released during the 2022 Winter Olympic Games in Beijing, gives an honest account of her experiences with fear and how she manages to pick herself back up again with purpose and an even greater thirst for life.
The event was attended by senior figures from organisations such as Premiership Rugby, Coutts, West Ham United, CAA, ECB, and Sportradar, guests were captivated by her story, her energy, and passion for the future talent of snowboarding and a maturity beyond her young years. To read more about the night, please CLICK HERE.
Tottenham Hotspur has announced an extension to their agreement with FUN88, the Club’s Official Betting Partner for Asia and Latin America, marking the upcoming 10th anniversary of the partnership.
The renewed partnership will see the Club and FUN88 continue to work together across a series of activations to engage with fans, including exclusive competitions and prize giveaways. FUN88 is also given access to advertise via in-stadium branding at the Club’s home matches.
Todd Kline, Chief Commercial Officer at Tottenham Hotspur, said: “We are delighted to renew our partnership with FUN88, building on a 10-year relationship. We look forward to this next phase and working together to continue to engage our fans in Asia and Latin America.”
A new FIFPRO board has been ratified in a progressive step that makes the representation of men and women professional footballers increasingly diverse. Among the seven newcomers are women representatives from Africa, Asia and Europe.
The number of affiliated national player unions rose to 66 as the player unions of Slovakia and Bosnia & Herzegovina were introduced as members. Player unions in Iceland and Uzbekistan have become candidate members, a step on the road to membership.
The new 18-person board is the most diverse in FIFPRO’s 56-year history and the first since statutes were ratified requiring mandatory increases in geographic and gender representation.
The Boat Race Company Ltd. (BRCL) has announced a three-year partnership with Gemini, the FCA regulated crypto exchange, custodian, and wallet.
Gemini was founded by Cameron and Tyler Winklevoss, both were former rowers in the 2010 Boat Race representing Oxford and competed in the 2008 Beijing Olympics. As a Principal Partner, Gemini has naming rights to The Boat Race and associated branding opportunities across The Boat Race’s digital channels, team and staff kit as well as on-site branding on the day of the race.
Sunday 3 April 2022 will see the 76th Women’s and the 167th Men’s Boat Race return to its iconic Championship Course that stretches over 4.25 miles of tidal Thames in West London from Putney to Mortlake.
