Shorts: Andy Robertson, Matta, Supertri

Trading card company Topps has unveiled a giant mosaic depicting Scottish football captain Andy Robertson made from five thousand official UEFA Euro 2024 trading cards.

Created by artist Helen Marshall, the mosaic has been donated by Topps to the Scottish Football Museum.

Patrick Rausch, Fanatics Collectibles and Topps Chief Marketing Officer EMEA, said, “It’s a privilege to unveil this incredible mosaic that unites the biggest tournament in European football, one of the world’s best players, and our most exciting Match Attax collection to date!

Anticipation for UEFA  2024 is rocketing and we’re delighted not only to reveal the mosaic, but also to help the young attendees kick-start their Match Attax collections by removing cards from it. We’re also very proud to donate the mosaic to the Scottish Football Museum, where we’re sure thousands of fans will enjoy seeing it in the run up to this summer’s tournament and beyond.”

UK sports marketing agency MATTA has announced a new partnership with Italian sportswear and teamwear brand Sportika.

The deal comes ahead of Sportika’s expansion from the Italian sportswear market, as it seeks to make an impact in the ‘UK grassroots football scene.’

MATTA commented via LinkedIn, ‘It’s shaping up to be an epic year for Sportika, and we’re honoured to be a part of their journey.’

Global triathlon series Supertri has renewed its partnership with foreign exchange specialist OFX.

The extension covers covers all Supertri league events, as well as the Supertri E World Championships, which features both real life and virtual racing. This year’s edition of the event will be staged at the London Aquatic Centre on 13th April.

Previously known as Super League Triathlon, the organisation recently rebranded to ‘Supertri’ in February.

Chris Williams, Global Partnerships Director at Supertri, said, “It is testament to the strength of supertri’s relationship with OFX and the success of our partnership together that we are extending our agreement for a fourth year. 

“This has been a very successful collaboration between two highly innovative brands who are at the forefront of their industries, and we very much look forward to working together again in 2024.”

Charlotte FC has teamed up with Manchester-based crowd gaming specialist Piing for the 2024 Major League Soccer (MLS) season.

The deal marks Piing’s first partnership with a MLS franchise, and will allow Charlotte fans to participate in its mass-player games at half-time at the club’s Bank of America Stadium home.

Charlotte FC bolsters the gaming company’s US partnership portfolio, which also includes USL team the Tampa Bay Rowdies and MLB’s Tampa Bay Rays.

Natalee Jarrett, Director of Partnerships at Charlotte FC, said, “We’re always looking for ways to elevate the match-day experience of fans.

“With a fun and engaging takeover moment on the videoboards during halftime, we have a captive audience of thousands ready to play Piing’s PK Challenge.

“We expect that it will only continue to grow in popularity as the season continues and will become a can’t-miss match-day activity for the whole family.”

German boxer Sophie Alisch has joined the roster of London-based talent management agency Summit Sports.

The 22-year-old holds a professional record of 9-0 is currently ranked 8th (WBO), 10th (WBC) and 5th (EBU).

On signing Alisch, Summit Sports Co-founder and CEO, Oliver Weingarten, said, “As such an exciting talent, Sophie has taken her time to get to know us and made the decision to trust Adam, Duncan and the Summit Sports team to take her career to the top, and help her achieve her dream to become World Champion.

“Whilst Sophie has been training hard over the last few months, we were extremely impressed with her family infrastructure, and moreso her social media offering and engagement levels. We believe we have brought a unique talent in and are excited to get to work.”