Shorts: Archery GB, Man City, England Golf
Archery GB has unveiled Easton as a new premium sponsor of the 2023 National Tour.
This is the first time since 2016 that Easton has sponsored the National Tour event, in a deal that will also see the UK arrow and bow manufacturers support all Archery GB youth events across the year.
Gary Cornum, Marketing Director, said, “We are proud to be the arrow choice of the overwhelming majority of the 33,000 AGB members and are committed to continued growth of our sport in the UK.
“For more than 100 years, Easton arrows have been in the quivers of Great Britain’s best archers. Having just celebrated our first century of archery innovation, Easton congratulates Archery GB on 162 years of archery excellence.”
Manchester City’s women’s team has partnered with baby gear brand Joie.
As part of the new agreement, Joie will become the official family partner of Gareth Taylor’s side and will also feature on the back of the women’s first team’s playing shorts.
In addition, Joie will gain access to first team players for content production and the brand will feature across a number of digital assets and high visibility in-stadium branding.
Gavin Makel, Managing Director of Manchester City Women, said, “We’re delighted to announce our partnership with Joie today.
“Joie’s commitment to celebrating and embracing family values and delivering to a high standard aligns perfectly with Manchester City and we look forward to working together to bring new offerings and experiences to our fans.
“This recent partnership announcement is also another positive reflection of the growing commercial appeal for the women’s game and our Manchester City Women’s team and it’s great to have Joie with us on this journey.”
England Golf has appointed former lawyer Ian Pattinson as the organisation’s new Independent Chair.
Ian will take over from Nic Coward who departs after six years in the role, subject to his appointment being ratified at the annual general meeting on Thursday 20th April.
Formerly Chairman of The R&A between 2018 and 2022, Ian also previously chaired the Rules of Golf Committee and the Equipment Standards Committee and also became Co-Chairman of the Administrative Committee of the International Golf Federation.
ITV has secured the broadcast rights for horse racing event the Dubai World Cup, at Meydan on Saturday 25th March.
Coverage of the fixture on ITV4 will consist of the final three races on the card, all Group 1s, culminating with the US $12m Dubai World Cup. The show will also see Frankie Dettori, in his ‘retirement’ year, going for another win in the headline race on Country Grammer.
The coverage will be presented via a Racecourse Media Group-produced programme featuring ITV Racing’s Rishi Persad, Racing TV’s Nick Luck and Ruby Walsh.
