Shorts: Ascot; Stats Perform, Sponsorunited
London-based media rights agency HBA Media has announced that the 2022 edition of Royal Ascot, which begins 14th June, will be broadcast by more than 20 broadcasters in over 170 territories.
In the UK, host broadcaster ITV racing will run a daily five-hour programme, with additional coverage from Sky Sports Racing and Virgin Media.
Henry Birtles, Chief Executive of HBA Media, said, “We are delighted with the international coverage secured for this most prestigious of race meetings. All eyes of the horseracing, lifestyle and news worlds are upon Royal Ascot and we look forward to delivering top quality coverage for our global audiences.”
Global sports tech company Stats Perform has announced a range of new real-time data metrics ahead of the 2022/23 football season entitled ‘Opta Vision’.
According to statement by the London-headquartered company, ‘Opta Vision represents a new generation of deeper sports data’ to ‘deliver richer performance insights to professional teams and exciting new opportunities for broadcasters and publishers to generate new storylines.’
Nancy Hensley, Chief Product Officer at Stats Perform said, “We are very excited to be introducing the next generation of Opta data to our customers. By synchronising event and tracking data and then utilising our AI capabilities to generate enriched insights, we will be empowering performance analysis departments at teams, as well as a broadcaster’s production team, to identify new performance trends and tell great stories of the game.”
Global sports and entertainment intelligence platform SponsorUnited has released its European Football Partnerships Report.
The report, which focusses on the 2021/22 season, covers 7,000 brands across more than 9,000 deal within the Premier League, LaLiga, Serie A, Bundesliga and Ligue 1, and each league’s corresponding second tire.
According to the report, ‘construction is the most active sponsorship category for the third consecutive season’ while Crpyto deals have grown by 140%.
