Shorts: Bbl, Footballco, AFC Bournemouth
The British Basketball League (BBL) has announced a three-year partnership with automated AI based video company WSC Sports.
BBL fans will now benefit from more near real time video content across all channels than ever before, due to WSC Sport’s automated AI highlights creation system.
BBL Head of Marketing and Communications, Joe Edwards, said, “We’re absolutely delighted to be partnering with WSC Sports, their system will allow us to effectively provide an unprecedented amount of the best video content to our loyal existing fanbase, as well as new supporters around the world.
“With every game live across YouTube, BBL Player and Sky Sports this season, this partnership adds to our growing desire to highlight the growth of the league during an exciting time for the sport. I’m sure supporters will be excited to see all of the content across our various platforms this season.”
UK-based football content and media company Footballco has announced a strategic partnership with US-based digital sports brand Overtime that will aim to provide brands and agencies in the US with ‘access to global soccer fans ahead of the 2022 FIFA World Cup.’
The partnership will see both companies including each other’s media in commercial partnerships and collaborating to create global propositions for brands wanting to engage consumers, especially those in the Gen-Z and Gen-A demographic, through football.
Juan Delgado, CEO of Footballco, said, “The growth of soccer in North America has been staggering, especially with Gen-Z and Gen-A, and Overtime has shown themselves to be pioneers in engaging this sizable and growing young soccer-loving demographic.
“With GOAL already having a dominant position in the US, together with Overtime we’re looking forward to providing brands with the ability to reach even more fans, offer unrivalled access to young audiences and streamline how brands activate in the global soccer space.”
Premier League football club AFC Bournemouth and UK-based recruiter Tru Talent have renewed an agreement which sees its continue as an official partner of the club’s Community Sports Trust for the 2022/23 season.
Tru Talent will continue to support and sponsor the mental health and wellbeing programme, which is run as an educational project across primary and secondary schools in Dorset.
Rob Mitchell, Commercial Director at AFC Bournemouth, said, “We’re delighted to be continuing our relationship with Tru Talent for the forthcoming season. Mental health in children is a very important topic and the Mental Health and Wellbeing programme has made a huge impact in the local community.”
