Shorts: Beckham, Nhl, Manchester City
English football legend David Beckham has filed for a number of NFT and Metaverse-related trademarks, following several other big names from the world of sport to do the same in recent months.
Beckham submitted three trademark applications with the United States Patent and Trademark Office (USPTO) on April 19th, according to a tweet from NFT and metaverse trademark attorney Mike Kondoudis. It was filed by California-based DB Ventures Limited, the venture capital firm owned by the former Manchester United midfielder.
Beckham entered blockchain and cryptocurrency space in March when he became the global brand ambassador for layer-one blockchain protocol DigitalBits.
Nordic Entertainment Group-owned streaming service Viaplay has added the National Hockey League (NHL) to its UK content offering.
Viaplay will launch in the UK in the second half of 2022. The new five-year deal with the NHL ensures the streaming platform will show up to 1,400 games every year until the end of the 2026/2027 season.
Manchester City has announced that the club will travel to the United States for two preseason friendlies in preparation for the 2022/23 season. This will mark the Premier League champions’ first international friendly in over two calendar years due to COVID restrictions, giving City the chance to connect with a global fanbase once more.
Pep Guardiola’s side will meet Club América of the Mexican Liga BBVA MX for the first pre-season fixture at NRG Stadium on Wednesday 20th July, with a second fixture being announced next week.
Bristol-based Wreel Collective has been appointed as OCEANTEE Golfʼs brand and digital creative agency. After gaining traction through partnerships with major tours, tournaments and golf clubs, Wreel Collective will help evolve the brand and drive growth.
OCEANTEE Golf is a sustainability focused golf brand supplying clothing and accessories to the European golf market. Wreel Collective will initially focus on OCEANTEE Golfʼs new brand identity and packaging, prioritising the elevation of the brandʼs message on both the environment and its premium golf gear.
The England & Wales Cricket Board (ECB) has continued its long-term partnership with sportswear barnd Castore following the launch of the England Cricket Test Collection. Castore will offer a fresh take on a classic kit, designed with high performance in mind.
Key players and leadership groups across the men’s and women’s teams collaborated with Castore to create a high-performance Test kit that is specific to the needs of an elite-level cricketer. Castore has engineered their innovative technology into the shirts which has previously been seen in their football kit designs. The breathable properties of the jacquard wicking fabric to assist with ventilation which keeps athletes cool and focused throughout their matches.
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