Shorts: Birmingham 2022, Burnley, Lewes FC
The Birmingham 2022 Commonwealth Games has named strength and conditioning equipment brand Eleiko as its official weightlifting and para powerlifting sports equipment supplier for the Games, which are being held from 28th July to 8th August.
Eleiko will supply the full range of equipment for the weightlifting and para powerlifting competition, as well as provide logistics support for the installation and event tear down and supervision during the event.
Andreas Andrén, Vice President of International Sales for Eleiko, commented, “We are committed to providing the athletes with the world’s best weightlifting and para powerlifting equipment using our six decades of experience to help ensure athletes have a great lifting experience and competition is a success.”
English Football League (EFL) Championship club Burnley FC has partnered with Vertu Motors as the club’s official car retailer for the 2022/23 season.
The Vertu Motors logo will appear on the back of the club’s three shirts for the duration of the season, and the partnership will also see branding appear around Burnley’s 22,000-capacity stadium Turf Moor, including across various pitch-side advertising. Matchday sponsorship and player appearances are also included, in addition to various hospitality opportunities.
Gordon Kaye, Burnley FC’s Commercial Director, commented, “As a club, we are passionate about working with national businesses that have a connection to the local community; I’m pleased to welcome Vertu Motors onboard.
“We have an exciting campaign ahead of us, both on and off the pitch here at Burnley FC, which will offer plenty of opportunities to develop the partnership, through various initiatives and activations.”
Premier League football club Nottingham Forest has appointed Jamie King as its new Head of Marketing after he left his role as Director of Social and Digital Content at the National Football League (NFL).
King commented, “I am grateful for an incredible 7 years at the NFL – I learnt so much from so many great people… I can’t wait to take on this role at Nottingham Forest during what is an extremely exciting time for the club. I can’t wait to work with this giant of a club as it returns to the Premier League after 23 years.”
Aviva has appointed Tom Whiteside as its new Group Sponsorship Lead after he left his role as UK Sponsorship Lead at Toyota GB, in which he worked across the Olympic and Paralympic Games for four and a half years.
Sport Industry NextGen alumni Whiteside commented, “It has been an immense privilege to work for one of the world’s great brands with such a group of kind, dedicated and talented people.”
Lewes Football Club has partnered with small business platform Xero, in a relationship that look to help the club reach its objective of greater equality in the women’s game. Through Xero’s support, the club will highlight the importance of financial sustainability and the vital role it plays in achieving an equitable playing field.
Lewes FC, the football club that pays both its men’s and women’s teams the same, is looking to push on with interest in women’s football is at an all-time high.
Xero explains that its three-year deal is built on a belief that “strong financial management has a direct impact on a club’s ability to fuel the pipeline for talent and increase recruitment from school age groups.”
