Shorts: Birmingham 2022, Uefa, Gameday
The Birmingham 2022 Commonwealth Games has added to its growing list of sponsors.
MTD, the global market leader in temporary water solutions, has been appointed as the Official Temporary Water Infrastructure Provider; SLX, a leading hire and events company, has been appointed to supply the complete sports and broadcast lighting package; and Butterfly, through British distributor Ransome Sporting Goods, has been named as the official supplier of table tennis equipment.
UEFA has become the first sports organisation to achieve the EQUAL-SALARY employer certification, following an audit conducted by independent auditor PwC, under the process and official methodology of the EQUAL-SALARY Foundation.
This official certification is the result of UEFA’s actions taken over the last couple of years to reach its objective of establishing equality in its workplace. It ensures that it applies a fair wage policy among all staff and is a key milestone in UEFA’s work as an inclusive employer.
The process of the certification, which began in 2019, included salary analysis, surveys, focus group discussions and interviews among staff and was aimed at not only reviewing the data of salaries, but also auditing the perceptions, values and mindsets regarding equal salary. UEFA now becomes one of the first organisations worldwide – and the first sports organisation – to receive this certification.
GameDay are pleased to announce details of a brand-new partnership with Rokt, the global leader in Ecommerce marketing technology.
As part of this partnership, Rokt will help to enhance the post-transaction customer experience on GameDay’s products.
This will support the ability for GameDay to provide offers from the Rokt marketplace to users of GameDay Membership & Event registrations through a widget at the end of the registration process.
The first phase of implementation will see this rolled out to GameDay Event registration forms in early 2022, with future integration of Rokt on GameDay Membership forms and other modules in the GameDay product suite.
