Shorts: Blackburn, Stats Perform, Dundee
Championship football club Blackburn Rovers has announced that tobacco company Totally Wicked will continue as its main shirt sponsor for the 2022-23 season.
With its headquarters based a short journey from Rovers’ home stadium, Ewood Park, the local business became the official kit sponsor in September 2018. The successful partnership is now gearing up for its fifth successive season. As well as extending its stay on the front of the shirts, Totally Wicked will also continue as a training wear partner.
Rovers Chief Executive, Steve Waggott, said, “We’re delighted that Fraser and the team at Totally Wicked have committed with us for 2022-23. They’ve been great supporters of the club in the five years we’ve been working together and it’s clear to see just how passionate Fraser is about his town and his club. The partnership between ourselves and Totally Wicked has never been stronger. They stepped in last season after a far from ideal situation for ourselves and we’re now excited to develop our relationship for a further year.”
UK-based Opta data provider Stats Perform and sports betting technology company Sporting Solutions have combined efforts on a ‘Betting Innovation Centre’ to explore and develop new B2B products that will unlock the potential of popular betting experiences like player propositions and bet builders.
The Betting Innovation Centre brings together modelling, trading, data science and sports data expertise, aiming to deliver an expansive new range of markets and product options that combine both superior odds and compelling, contextual front-end stats and insights, in easy-to-integrate, connected modules. The resulting products will overcome challenges that have been holding back UX and operator confidence in key betting products, looking to create richer experiences for customers.
Scottish Premiership club Dundee United has announced that QuinnCasino will become the club’s principal partner for next season. QuinnCasino will feature as the new front of shirt sponsor on the men’s first team home and away kits and will benefit from advertising across a number of key touch points at its stadium, Tannadice Park.
QuinnCasino is the online casino wing of QuinnBet. QuinnBet has worked previously with newly-promoted English Premier League club AFC Bournemouth and are also a sponsor of Hibernian.
Dundee’s current principal partners Eden Mill will no longer sponsor the main shirts but will remain as an associate partner in the club’s newly implanted partnership structure.
