Shorts: Brentford, West Ham, Lewes FC

Brentford FC has signed a partnership deal with British bag brand Stubble & Co. 

As the Premier League club’s official luggage partner, Stubble & Co will Brentford players with an exclusive collection of bags for team travel and matchday, which were recently worn by the first team to the US for the Premier League Summer Series.

The brand will also feature on the club’s content and LED screens.

Adam Ward, Head of Partnerships at Brentford FC, said, “Stubble & Co share similar values to Brentford with its solution-focused approach, commitment to sustainability and its aim to be forward thinking. For the club, the partnership is a natural fit.

“The exclusive collection of luggage provided stress-free travel during the Premier League Summer Series and we look forward to seeing how this partnership develops over the course of the season.” 

Ben Watkiss, Stubble & Co’s Co-Founder, added, “We’re super excited to partner with Brentford. We share the club’s values, by always putting the fans and customers first.

“We admire how the club is rewriting the playbook by outthinking, not outspending, to challenge the Premier League’s traditional big teams. The club’s innovative approach to club football inspires us and we’re excited for the season ahead.”

West Ham United and Lyca Mobile agree multi-year extension to long-standing partnership to include the Women’s team.

East-London based Lyca Mobile and West Ham United have been in partnership since the 2012/13 season.

Over the past decade, they have collaborated on multiple projects for the benefit of their shared local communities in east London and Essex including growing the long-running Lyca Mobile Cup to include a standalone girls’ tournament.

Lyca Mobile’s brand will continue to be seen across the perimeter LED system on matchdays as well as the Club’s growing digital estate.

Nathan Thompson, Chief Commercial Officer for West Ham United, said, “We are delighted to have secured a further extension to our partnership with Lyca Mobile. I’m thrilled that this partnership has run into its second decade and this is testament to the shared values and ambitions of both West Ham United and Lyca Mobile.

“As the profile of our Women’s team continues to grow, off the back of a successful standalone girls’ edition of the Lyca Mobile Cup, I am also delighted to welcome Lyca Mobile to our portfolio of Women’s partners.

“Whilst we have achieved some fantastic things together, I have no doubt that the best is yet to come which will benefit our loyal fanbase.”

Richard Schäfer, Chief Executive Officer of Lyca Group, added, “We are thrilled to have renewed our long-standing partnership with West Ham United at this exciting time for the Club.

“As a business that has worked alongside the team for many years, it was fantastic to see them win their European trophy last season. But just as importantly, it has been hugely gratifying to support West Ham United’s charitable initiatives in bringing opportunities to local communities and young people in east London and Essex over the past decade.

“It’s great to see our partnership expand to include the Women’s team at such an exciting time for women’s football with the World Cup underway. I look forward to the opportunities this partnership can bring to our customers over the next few years”.

Lewes FC has announced a partnership extension with finance app Curve.

As per the deal, the Curve logo will feature on the club’s official training wear.

In 2022, Curve kicked off its partnership with Lewes with a series of content, including a social media video which aimed to highlight the challenge women’s football really has in changing perception of the game.

Henry Nicholls, Brand Strategy Lead at Curve, said, “We couldn’t dream up a club that embodied our brand values more closely than Lewes. They’re not afraid to tackle the status quo, they empower their fans to be owners, which we’ve done ourselves through two crowdfunding rounds, and they push their competitors to play fair too. They want industry-wide change, and so do we.”

Stef McLoughlin, Commercial Manager at Lewes FC, said, “We’re delighted to be renewing our partnership with Curve. Curve is a forward thinking and brave brand that thinks completely outside the box while putting their customers first, we feel very much aligned.

“Our previous partnership championed our movement and brought to light important issues in a fun and entertaining way.

“We are looking forward to working together while highlighting how football can be done differently for to good of the game and also the wider world.”

GB Taekwondo has appointed Gateway Sports & Entertainment as its exclusive sponsorship agency.

Based at the GB Taekwondo National Performance Centre in Manchester, the martial arts team has become a truly dominate figure on the world taekwondo stage, winning near 100 global medals since 2016.

With a major year in their sports calendar on the horizon, culminating with the Paris 2024 Olympic Games – the team has appointed sports marketing agency Gateway Sports to help develop and execute their commercial partnerships strategy.

Paul Buxton, Chief Executive Officer of GB Taekwondo, said, “We’re delighted to be working with Gateway Sports & Entertainment as we drive up our commercial offering and build meaningful partnerships ahead of what will be a fantastic showcase year for our sport.

With the Paris Olympics less than a year away, we recognise the opportunity that lies ahead for our athletes to continue their amazing progress, and with Gateway Sports rich experience in the creating partnerships where athletes sit at the heart of the collaboration – they are the perfect partner to develop and execute our partnership strategy.”

Deji Akande, Chief Executive Officer of Gateway Sports & Entertainment, added, “GB Taekwondo has had tremendous success in recent years with countless global titles – but we also believe the sport holds huge cultural value as one of the world’s most historic martial arts, and we can’t wait to get creative with the opportunities that are present within this special organisation. Their athletes are the stars of the show, and through their personal journeys, courage, and their willingness to keep fighting – I’m confident this organisation will create unique and innovate partnerships as we look towards the future.”

Hull City has announced Tilson Scaffolding as a platinum partner for the 2023/24 season.

Phil Dayes, Commercial Sales Manager at Hull City, said, “We have worked with Tilson Scaffolding for a number of years and now look forward to seeing where we can take the partnership in 2023/24.

“They are deep-rooted in the local community which makes them a fantastic company for us to have a working relationship with.”

Colin Stephenson, Managing Director at Tilson Scaffolding, added, “Since being established in 2005, Tilson Scaffolding has gone from strength to strength and now employs hundreds of people in the local community across Hull.

“We are delighted to have renewed our platinum partnership with Hull City and look forward to being part of what promises to be an exciting season!”